Addiction Treatment Center Content Marketing
Keyword research is essential for targeting relevant topics and sub-topics with search volume.
Topical analysis of search results can reveal commonality in content topics.
An SEO strategy is essential for assembling topics and sub-topics for writers.
Our SEO friendly content helps your treatment center pages rank in Google’s local organic results.
Expand Your Rehab’s Reach With Quality Content
Although much has changed in business over the last several decades with the expansion of technology and the Internet, one thing has remained the same: customers want to buy goods and services from companies they trust. That is why aggressive marketing tactics seldom work anymore. The new norm in setting yourself apart from the competition is to position yourself as an expert resource in your industry. This is done through content marketing.
Content marketing builds a relationship between a customer and your brand. Exceptional content can set you apart from other businesses in your industry. By providing content that is useful to your audience, high quality, and published on a consistent basis, potential customers are driven back to your site again and again for information they need and want. Conversion Metrics employs content marketing as a key element of your overall SEO strategy to build awareness of your brand and simultaneously increase search engine rankings.
How does content influence SEO?
The goal of SEO is to drive more traffic to your treatment center website. Content helps achieve this goal by generating external links, increasing organic reach, and providing a natural context for key search terms that will support rankings. Some of the content types we use most typically are:
Web Page Content – The content that is hosted on your website is the starting point for your content marketing effort. On page SEO strategies are used to make that content as effective as possible in increasing search rankings.
Authority Articles – Writing articles that demonstrate expertise or specified knowledge, when done properly, sets you apart as an authority in your field. These articles are frequently cited or shared on high-authority, high-ranking sites, which has a major impact on your site’s rankings.
Link Bait Articles/Content Guides – Providing content that is likely to be shared or linked to because it is useful, entertaining, or informative is another link building strategy. These can be in the form of articles as well as videos, images, blogs, and infographics.
Blog Posts – Blog posts are hosted on your website and are designed to be published on a consistent basis. Blogs are a way to engage your audience and increase the presence of key search terms on your site.
Thin Content – Content with lower word counts, typically under 450 words may be considered lite content, that bring little to no benefit to the reader. Google’s Panda algorithm, penalizes web pages on an individual basis. Ensure that your content does not include fluff, provides a string benefit to your readers and has a minimum word count of 500 words or more.
Long Form Content And SEO Rankings – Google tends to rank long form content in it’s search results, when the content value to its readers, and when links have been built to the content.
Why do you need an effective SEO content strategy?
Although your content marketing efforts provide useful information to users, the effort will not help your search rankings if it is not successful in obtaining high-quality editorial links. Identifying the niche-specific websites you want to target and understanding what types of content and topics they share is essential to guide effective content marketing. We create a custom SEO content strategy for each of our client’s content marketing efforts.
Effective content link bait and link building
When other sites link back to your page, this helps your search rankings. Seeking to increase the number of off-site links back to your page(s) is a process known as link building. One link-building tactic is “link bait.“ This involves creating content with compelling or controversial topics and titles that are very likely to be linked to or shared. To prevent link bait from compromising your site’s authority, each post should be part of a larger, purposeful SEO content strategy.
Content for local and social media marketing
In addition to niche specific or topical content marketing, local content marketing is another important strategy for building your brand and your rankings. Local SEO efforts revolve mostly around Google My Business and other business listings and profiles. Reviews on such profiles can also support rankings.
Social media marketing involves utilizing popular social media platforms such as Facebook, Twitter, Google Plus, and others to engage with your audience, share or feature information, and drive traffic back to your webpage.
What is your Content Strategy also known as an SEO plan?
In order to receive earned, editorial links from high authority, relevant websites and blogs, your content needs to bring value, and a benefit to the linking website. Many website owners invest in content for their website solely targeted at the target market they want to visit their website, in the hopes that this will help with them rank in Google and receive website traffic. While building this type of content is nice for the web visitor, it will not help the website rank in Google or the search engines, and is not an effective SEO plan.
An effective SEO plan is based off of planning. The content is planned and written based off of the possibility of getting good editorial links from identified niche specific, websites and blogs. The topical targets for this type of content writing and planned linked building is based off of hard data that is found first.
Before a word is written, here is what we look for first:
- Commonality and repetition in topics that are found through the top competition’s link profile (see writing content for editorial links below)
- We for relevant topical sites by niche, authority, trust flow, to find relevant sub-topics:
- We target resources pages on health, and mental health related websites
- We target resources pages on sites who have linked out to a resource that is now a broken link
- Bloggers who are active influencers via web properties and social media in the keyword topics discovered above.
- Niche specific websites, who may accept infographics.
- Relevant, local sites
Factors that increase ranking in Google
- On Page SEO will help your pages rank, with the proper optimization, however, on page SEO is at most 40 percent of the equation.
- Off Page SEO, better known as link building is a critical to ranking content in Google. ClickCaster is focused on our client’s earning editorial links from relevant, websites and blogs, who have a high trust flow metric.
Writing Content for Editorial Links
If your business wants to have relevant, high authority links pointing at your content, then you should work with experienced SEO strategists and writers. A good SEO strategist will start by looking at your competition and determine the following:
- Your competitions keyword rankings.
- Who is linking to your competitor’s pages that are ranking?
- What are the topics and sub-topics on the pages being linked to and also the pages they are being linked from?
- What is the anchor text of the links?
Historical Linking Data
When we look at this data, we are able to find repetition in anchor text, topics and sub-topics. This provides us with historical topics that have been linked to. This allows us to make a contextual guide on topics and sub-topics that have a proven history of being linked to. We can go further and see what related trending topics we can add to the content guide from trending social media etc.
SEO Plan For Your Content
In order to have content that is worthy of being linked to, the content must be better than average or normal. The content must provide benefits for the reader, the content should not have commercial intent. We develop the content topics based of the historical linking data we researched in the first phase of the project.
Here are some ways that we can increase the benefits and value of content:
Word Count – The word count for the content should be between 1,500 and 2,000 words.
Topics – We include relevant topics and sub-topics that were identified in the historical linking data topic research. In some cases, we find that several different topics can be used together to form a overall theme and title of the guide.
Sub-Topics – We include relevant sub-topics that were identified in the historical linking data topic research.
Video / Google Hangouts – Record and add relevant video in sections and sub-sections that support each section. These videos help to brand your company, and position you as an expert in your vertical.
Videos can also be submitted using our video platform syndication programs.
Charts – Add statistical charts, readers respond well to graphics, and they can also be a focal point on a page.
Images – Add relevant images and banners, highlighting sections. While the use of stock images works well, we also suggest using images that your company has. Images should have releases for people in them.
Podcasts – Add a relevant podcast that supports the topics. Podcasts MP3s can be ripped for a Google Hangout video, or can be recorded as a purely audio podcast. It is important that your sound quality is great. Podcasts can also be submitted using to high authority podcast directories through our content syndication programs.
Supporting docs – Supporting docs for download or show notes for a podcast provide extra value to your page.
Showcase Whitepapers & Case Studies – A great way to expand on your authority content is to develop a whitepaper and or case study on a related topic and link to it in your authority content.
Resource Links – Add links to relevant resources within your copy, who are though leaders, who have high authority. We can always reach out to them and show them, that we have linked to them in the new content guide and ask for them to link to it.
Example SEO Plan:
Why Your Content Needs to Stand Out
We need to attract other relevant sites to link to the content we have built? Our link building campaigns have an outreach component to them, where we e-mail prospective websites and bloggers and ask them if we can send them a link to our new content guide. At this point we are explaining why we believe our guide will help their readers.
But before we reach out to these niche, relevant sites and blogs, we need to make the content visually inviting.
Here are some ways that we can make content more inviting and user friendly:
- Add Banner sections for topics and sub-topics
- Add relevant images
- Create visual graphs of statistics in content
- Add explainer videos to relevant sub-topic sections. We make these videos in Google hangouts from client expert interviews, and expert panels.
- Add a podcast
Who is your content aimed at?
If your content is always written with your target audience in mind, you are less likely going to generate relevant links to your website’s pages.
Start your SEO plan and content strategy today
The SEO strategists at ClickCaster can review your website’s content, and link profile, to determine what type of issue surround your current content strategy. Start on the path to receiving earned editorial links to relevant content on your site. SEO professionals use content marketing to improve keyword rankings and raise brand awareness
The potential of content marketing is nearly endless, but must be driven by an informed SEO strategy. Conversion Metrics is a content marketing agency that strategically generates content to give you results. To learn more, get in contact with us today by phone at (908) 655-6949 or by using our contact form.