Addiction Treatment Marketing Services
On Page SEO
On Page SEO ensures that your rehab content is optimized to rank in Google’s search results.
Topical content helps your potential patients understand what your treatment center offers.
Local SEO can rank your addiction center in Google’s local results for content and video.
Link building helps boost organic search rankings for keywords in Google.
Conversion Metrics is a NJ addiction treatment marketing company with a firm foundation of knowledge and experience that can work with you to determine the rehab marketing services and strategies that will get you results. For companies that have an in-house rehab marketing team, we provide treatment center marketing consulting services to ensure your efforts are aligned with best practices. If you outsource your web content to a third-party provider, we can independently review that entity.
We ensure that the efforts of your in-house or third-party provider are in adherence with Google’s best practices and quality control standards. These algorithms are constantly being updated, so it is essential that your web presence is aligned with these changes. What helped your rankings under a previous algorithm may hurt them in the newest. At Conversion Metrics, we stay current on the latest trends and even those that are anticipated in the near future.
Local Drug Rehab SEO
Conversion Metrics is a boutique SEO company based in Highland Park, NJ. We specialize in holistic SEO, including:
- Local SEO
- On Page optimization
- SEO strategy
- Content production
- Link building
We work with companies of all sizes, from start-ups and small businesses to enterprise-level corporations, to expand their online presence with these and other strategies.
Online business listings frequently involve a GPS component designed to help nearby customers find you. However, if these listings have outdated or inaccurate information, are duplicated, or are not properly optimized, your company can lose out on customers. A local SEO audit can determine how your business listings might be hurting or helping your efforts and strategies to capitalize on these resources.
Gone are the days of aggressive marketing campaigns and overt brand promotion. Instead, companies establish their brand and reputation through content marketing. By generating consistent, high-quality informational blogs, videos, social media posts, and other relevant content, businesses establish themselves as authorities in their fields and resources in their communities.
Another important factor that Google and other search engines factor into rankings is how frequently high-quality, reputable websites linking back to your site. However, these links, like SEO keywords, must abide by a number of parameters in order to influence search rankings. Link building is the process of increasing the number of high-quality, rule-compliant links to your site that exist on external sites.
Who we work with
We work with treatment centers of all sizes, from start-ups and small businesses to enterprise-level corporations, to expand their online presence with these and other strategies. One thing we know for certain is that one size does not fit all.
JCAHO Accredited Treatment Centers
Conversion Metrics works with treatment centers who are JCAHO accredited, or who are in the process of becoming accredited. If your company is not accredited or in the process of being accredited, we will conduct a healthcare background check, (which comes out of a monthly retainer) to ensure there are no fraud or compliance issues.
Healthcare Background Checks
Conversion Metrics works with treatment centers who are above board with the services they provide. We conduct an initial background check after engagement, we may repeat spot background checks as the need arises. All treatment centers who engage with Conversion Metrics, sign a waiver, authorizing healthcare background screening.
Examples of healthcare background screening
- Criminal History
- Medical licensing/credentialing
- Fraud and Abuse Control Information System (FACIS) sanction checks
- Nurse aide registry
- Adult abuse registry
- Health Care Integrity and Protection Data Bank (HIPDB)
- Drug Enforcement Administration (DEA) registration search
- Healthcare statewide criminal check
- Food and Drug Administration (FDA) Debarment List
- FDA Disqualified / Restricted / Assurances List
Minimum search volume requirements
Determining whether to base your SEO efforts on your town or city as opposed to your county depends on the population. To ensure sufficient search volume, there should be a minimum of 100,000 residents in the location you are targeting.
SEO competition factors
Companies must be aware that they are competing with other treatment centers to secure these search engine rankings.
Factors that influence how effectively and how quickly an SEO campaign works include:
- The number of competing websites in your field or market
- The population of the geographic area you are targeting
- How well your on- and off-site content is optimized
For these reasons, it is important to select the appropriate type and quantity of professional SEO services in order for a campaign to be successful.
Time frame for SEO lead generation to occur
With so many factors at play and so much variation from one location or market to another, it is impossible to predict how long it will take for an SEO campaign to result in lead generation. One thing is certain, however: other businesses in your industry and in your geographic area are working hard to secure higher search rankings. Delaying your effort will only set you back further.
Select Rehab Marketing in Each Geo
Conversion Metrics wants you to understand that we are committed to your business. To avoid conflicts of interest, we work with select rehabs in each location. This means campaign slots are limited, so do not hesitate to secure yours.
Harness the power of our addiction treatment marketing company
Your treatment center exists because you provide a high-quality service. To compete in today’s market, however, search engine rankings are an essential component of your marketing efforts. By entrusting this time- and resource-intensive process to drug rehab SEO experts, you can direct your energies to improving and delivering services, and ensuring the highest possible standard of customer care. Conversion Metrics is a NJ addiction treatment marketing company with the skill, knowledge, and experience to make your rehab website work for you.
Matt Hepburn has done such a fantastic job on our local campaigns in Santa Barbara and Ventura. We rank either A, B or C in these local areas. We have been so impressed with his expertise that we have given him the tough job in the highly competitive area of Oxnard, CA to boost our local campaign in that area. Thank you Matt! Five highly deserved stars.
I've known and worked with Matt for almost 8 years. He is very thorough in his approach to SEO and lead generation. If you can work with Matt and have confidence that you are hiring the best.
Conversion Metrics is our go-to source for getting great articles written in a timely and professional manner. Our needs are pretty diverse and Conversion Metrics always works with us to ensure each piece exceeds our expectations. I would highly recommend them for all of your writing needs!!!
Just one simple tweak Matt advised made my website visibility jump 10 fold. I'm now getting more visitors thanks to his advice. Thanks Matt!