Addiction Treatment Marketing Services
On Page SEO
On Page SEO ensures that your content is optimized to rank in Google’s search results.
Topical content helps your potential clients understand what your treatment center offers.
Local SEO can rank your addiction center in Google’s local results for content and video.
Link building helps boost organic search rankings for keywords in Google.
Addiction Treatment Marketing Transforming Rehabs
For treatment centers of all sizes, the ability to grow and thrive is dependent on their online presence. When a potential patient or family member searches for a rehab, their search usually begins with Google, Bing, or another popular search engine. Typically, the web searcher will only look through the first or, in rare cases, second page of search results. Regardless of your skill, experience, and reputation, where your business falls in search engine rankings can mean the difference in whether potential customers find out about you or not. Search engines are acutely aware of this fact, and they create extensive rules, known as algorithms, to dictate which websites earn those coveted top rankings. Creating an online presence that gets your business traffic requires extensive time, skill, and expertise in search engine optimization (SEO).
Conversion Metrics is a NJ addiction treatment marketing company with a firm foundation of knowledge and experience that can work with you to determine the rehab marketing services and strategies that will get you results. For companies that have an in-house rehab marketing team, we provide treatment center marketing consulting services to ensure your efforts are aligned with best practices. If you outsource your web content to a third-party provider, we can independently review that entity.
We ensure that the efforts of your in-house or third-party provider are in adherence with Google’s best practices and quality control standards. These algorithms are constantly being updated, so it is essential that your web presence is aligned with these changes. What helped your rankings under a previous algorithm may hurt them in the newest. At Conversion Metrics, we stay current on the latest trends and even those that are anticipated in the near future.
Addiction Treatment Marketing Services
Addiction treatment marketing can transform your rehab’s online presence beyond search engine rankings, driving more traffic to your site than ever before. Conversion Metrics is a boutique addiction treatment marketing company based in Highland Park, NJ. Founded in 2016.
At Conversion Metrics, we leverage our skills and experience to craft a winning drug rehab marketing plan that will achieve results for your business. Our professional addiction marketing services are designed to get you results in the form of higher rankings in Google and other major search engines, giving you a competitive edge in your industry and locale.
Organic SEO vs local SEO
The purpose of search engine algorithms is to ensure that users are directed toward useful, high-quality information. For rehabs with a website, this is done through organic SEO, which involves altering your website content to improve general search rankings. Local SEO focuses on companies and businesses with brick and mortar facilities and ensuring address and phone number information is accurate and prevalent to improve local search rankings.
Learn more about the difference between organic and local SEO
Conversion Metrics offers a comprehensive array of organic and local SEO services, including:
Local Drug Rehab SEO
Online business listings frequently involve a GPS component designed to help nearby customers find you. However, if these listings have outdated or inaccurate information, are duplicated, or are not properly optimized, your company can lose out on customers. A local SEO audit can determine how your business listings might be hurting or helping your efforts and strategies to cap Capitalize on the competitive edge our professional SEO services offered
Local SEO - Search engines are increasingly using global positioning to influence search results, even when the searcher has not included a location in their search term. This means it is more important than ever for business websites and profiles, such as Google My Business, to have up-to-date address and phone number listings. Local optimization can help business owners to rank locally in Google for their niche.
Local SEO Audit - Before developing a comprehensive local SEO strategy, we look at existing webpages and profiles that include your business’s name, address, phone number and other relevant information to ensure it is accurate. From there, we know what gaps need to be filled.
Technical SEO Audit - We examine your current rehab website meticulously to determine what is working and what is not. Through this process, we can determine what is preventing your website from ranking. With this information, we can address existing issues and fill in the gaps to craft a winning SEO strategy.
On Page SEO - The topics, headings, descriptions and other components of your website are an integral piece of the puzzle when it comes to search rankings. We capitalize on the synergistic effect of properly optimized blog and webpage content.
Content Marketing - Gone are the days of aggressive marketing campaigns and overt brand promotion. Instead, treatment centers establish their brand and reputation through content marketing. By generating consistent, high-quality informational blogs, videos, social media posts, and other relevant content, rehabs establish themselves as local authorities in their fields and resources in their communities.
This involves engaging existing and potential customers with on- and off-site blogs, podcasts, social media, and other content. Not only does content marketing drive traffic to your site, it also positions your business as a resource and authority on issues relevant to your target audience.
SEO Content Strategy - In addition to simply engaging an audience, when done properly, rehab content marketing can improve your search rankings. This requires strategic placement of relevant search terms on your website, blog, and off-site posts, according to search engine algorithms.
Link Building Service - Another important factor that Google and other search engines factor into rankings is how frequently high-quality, reputable sites host links back to your site. However, these links, like SEO keywords, must abide by many parameters to influence search rankings. Link building is the process of increasing the number of high-quality, rule-compliant links to your site that exist on external sites.
When reputable websites link back to your site, this can increase your search rankings. Subject to its own set of rules and regulations in search engine algorithms, link building must be done carefully by a knowledgeable SEO expert.
Backlink Audits - Not every off-site link is effective in optimizing your search engine results. In fact, if done improperly, backlinks can cause your site to be penalized. A backlink audit identifies and addresses common backlink pitfalls.
Blogger Outreach - Akin to networking, blogger outreach involves contacting bloggers and website owners with a substantial following related to your niche and providing them with information and resources to promote your brand to their audience.
Broken Link Building - Another effective way to improve search rankings is to identify “dead” links relevant to your niche and to provide the Webmaster with high-quality, relevant content to replace the dead page. Not only does this benefit your rankings, it benefits the next person who goes to that page looking for information.
Who we work with
We work with treatment centers of all sizes, from start-ups and small businesses to enterprise-level corporations, to expand their online presence with these and other strategies. One thing we know for certain is that one size does not fit all.
JCAHO Accredited Treatment Centers
Conversion Metrics works with treatment centers who are JCAHO accredited, or who are in the process of becoming accredited.
Healthcare Background Checks
Conversion Metrics works with treatment centers who are above board with the services they provide. We conduct an initial background check after engagement, we may repeat spot background checks as the need arises. All treatment centers who engage with Conversion Metrics, sign a waiver, authorizing healthcare background screening.
Examples of healthcare background screening
- Criminal History
- Medical licensing/credentialing
- Fraud and Abuse Control Information System (FACIS) sanction checks
- Nurse aide registry
- Adult abuse registry
- Health Care Integrity and Protection Data Bank (HIPDB)
- Drug Enforcement Administration (DEA) registration search
- Healthcare statewide criminal check
- Food and Drug Administration (FDA) Debarment List
- FDA Disqualified / Restricted / Assurances List
Minimum search volume requirements
Determining whether to base your SEO efforts on your town or city as opposed to your county depends on the population. To ensure sufficient search volume, there should be a minimum of 100,000 residents in the location you are targeting.
SEO competition factors
Companies must be aware that they are competing with other businesses to secure these search engine rankings.
Factors that influence how effectively and how quickly an SEO campaign works include:
- The number of competing websites in your field or market
- The population of the geographic area you are targeting
- How well your on- and off-site content is optimized
For these reasons, it is important to select the appropriate type and quantity of professional SEO services in order for a campaign to be successful.
Time frame for SEO lead generation to occur
With so many factors at play and so much variation from one location or market to another, it is impossible to predict how long it will take for an SEO campaign to result in lead generation. One thing is certain, however: other businesses in your industry and in your geographic area are working hard to secure higher search rankings. Delaying your effort will only set you back further.
Select Rehab Marketing in Each Geo
Conversion Metrics wants you to understand that we are committed to your business. To avoid conflicts of interest, we work with select rehabs in each location. This means campaign slots are limited, so do not hesitate to secure yours.
Harness the power of our addiction treatment marketing company
Your treatment center exists because you provide a high-quality service. To compete in today’s market, however, search engine rankings are an essential component of your marketing efforts. By entrusting this time- and resource-intensive process to drug rehab SEO experts, you can direct your energies to improving and delivering services, and ensuring the highest possible standard of customer care. Conversion Metrics is a NJ addiction treatment marketing company with the skill, knowledge, and experience to make your rehab website work for you.